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Giant unveiled plans for the new e-commerce hub in late June as part of a $22 million investment in Lancaster County. The project also included four store remodels, price reductions at the retailer’s eight stores in the county and the opening of a new fuel station at its Lititz store. In announcing the hub, which will add 150 jobs to the local economy, Giant said the facility would allow the chain and Peapod to serve up to 40% more shoppers.

On Monday, Giant said that Giant Direct Powered by Peapod banner, which includes a new, contemporary logo, will replace the current Peapod by Giant branding. Overall, the chain has five e-commerce facilities, with the other four located in Camp Hill, Coopersburg, North Coventry and Willow Grove, Pa.

“Giant Direct Powered by Peapod will allow more loyal Giant customers, starting with our neighbors in Lancaster County, to shop how they want, when they want and where they want — whether in-store, online or at a convenient pickup location,” Bertram added.

The investment in Lancaster builds on a $70 million plan, announced in April, to expand Giant’s store network across Pennsylvania. That initiative calls for six new stores, two store remodels and four new fuel stations over the following two years. In November, Giant also opened a store in Lancaster’s Willow Valley area that was acquired from Darrenkamp’s Markets.
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